You don’t want to lose these users by trying to cater to the masses because it’s precisely these users that will generate the most revenue for your product. The worst part is that they might even be your ideal users.
User onboarding must be quick, otherwise you risk losing them. You then realize that the time to do the survey was before the design even started. For the user, it means the added interaction cost of actually filling in the survey and answering the questions, instead of getting straight into what they downloaded the app for: recipes! The survey feature might seem like a great idea at the start, but think about how much more time you would need to design an app that caters to all users, along with the extra time spent in development.
