There is now a consistent user experience across all parts of the site MSN Games Site redesign accomplished the following: Increase customer satisfaction by 38% Increase consumer engagement by 30% per session Support a scalable advertising model that will increase revenue and user satisfaction Provide a scalable games discovery experience that incorporates all the different play types Site Redesign Redesigned the entire site in October 06 2 follow on releases since then to tweak the experienceĪffected the whole site. Top – measured by purchases Green – also a top 20 web game
Luxor Amun Rising Cubis 2 Gold Family Feud Hidden Expedition Titanic Luxor 2 Jewel Quest Luxor Mah Jong Quest Diner Dash Wheel of Fortune Game Populations – Multi-Player Web Gamesĭo badges make a difference to web populations? Game Populations – Single Player Web Games Top – measured by game hours Green – also a top 20 download game Luxorīackgammon Solitaire Collapse Hearts Jewel Quest Hexic Wheel of Fortune Bridge Bankshot Billiards Chuzzle Watch Television 34% Play Games on MSN Games 67% Agenda MSN Games Overview Site Redesign Advertising Revenue Share Vista Enhanced Games Getting Your Games on MSN Gamesĭemographics Majority of female players Male 29%Ĩ0% play for a break, either from work or at homeĦ7% of the respondents play for entertainmentĦ7% of respondents prefer playing games on MSN Games to watching TV
